Reporting Daryl Ruiter
CLEVELAND (92.3 The Fan) – There has been a tremendous amount of anticipation among fans anxious to see what Nike will do to the uniforms of all 32 NFL teams – including the Cleveland Browns.
Nike has taken uniform design and marketing to the next level for college football which helped persuade the NFL to make a change from Reebok.
Actually, they’ve taken it into the stratosphere of the gaudy, ridiculous and sometimes very cool.
None of those adjectives will apply for the Browns duds when they are unveiled in New York around 11 a.m. Tuesday according to league sources.
Several “concepts” have circulated the internet of what Nike might do to the Browns uniforms since the NFL announced in October of 2010 that the company would take over production of the leagues uniforms in 2012.
While a few teams will get a “modified” look, traditionalists will be pleased to hear that not much will change with the Browns uniform design.
There will not be a complete overhaul in design.
League sources say that the biggest change this season will likely be to the “performance aspect” of the uniforms. “Newer lightweight fabrics” will be used that could also feature a sleek silhouette.
But that’s about it.
Anything else will be subtle or conform to whatever standard uniform design the NFL approved with Nike – such as the look of the sleeves on shirts worn under the shoulder pads.
The most noticeable change to the Browns uniforms will not happen until the 2013 season.
That will be the removal of the “AL” patch on the sleeves which has adorned the team’s uniforms since the death of the expansion Browns’ original owner, the late Al Lerner in October of 2002.
Who produces the uniforms isn’t the only thing the NFL changed for 2012.
New Era has taken over production of the league’s hats.
The new hats, which will be handed out during the first round of the 2012 NFL Draft later this month went on sale this week.