Reporting Daryl Ruiter
CLEVELAND (92.3 The Fan) – The Cleveland Browns will likely have a new look come 2014.
Owner Jimmy Haslam confirmed Tuesday that the team has submitted a request with the NFL to begin the process to explore changes to their uniforms in time for the 2014 season.
“It’s a two-year process in the NFL,” Haslam said. “We’ve notified the NFL we would like to take a look at our uniforms. So if we do make any changes, it will be for the 2014 season.”
Keeping with the tradition of the franchise is important to Haslam in the redesign, which he declined to discuss in detail – with one exception.
“Write this down, we’re not touching the helmets,” Haslam said. “Not the helmets.”
Haslam made the comments following the unveiling of the new stadium name – ‘FirstEnergy Stadium, Home of the Cleveland Browns.’
The league has a strict and formal process when it comes to changing uniforms and it can take up to 2 years to be approved.
Nike, who has revolutionized uniform design and marketing at the collegiate level, took over as the provider for the NFL in 2012.
The Browns will ask Nike to generate new conceptual designs before settling on the new version. NFL rules do prohibit further uniform changes within 5 years of the previous change.
Haslam also mentioned that adding cheerleaders to the gameday entertainment is not under consideration.
“They don’t fit Cleveland,” Haslam said.