COLUMBUS, Ohio (CBS Cleveland) – Seeing is believing, even if it means it’s wrong.
A new study from Ohio State University researchers has found that people still believe inaccuracies in news stories, even after they have been corrected.
As part of the study, the researchers gave test subjects pages of inaccurate information followed by pages of information with corrected information. The documents mostly dealt with policies concerning President Barack Obama.
“Humans aren’t vessels into which you can just pour accurate information,” said R. Kelly Garrett, co-author of the Ohio State study. “Correcting misperceptions is really a persuasion task. You have to convince people that, while there are competing claims, one claim is clearly more accurate.”
Believing misperceptions that are reported in the news can be easy habit to fall into due to the volume of news and opinions being offered online, according to the study.
“People do not have time to systematically evaluate every claim they encounter, and the value of helping them achieve an understanding that reflects the best evidence on any issue is undisputed,” the authors concluded.