This Friday, when the Cavaliers host the Brooklyn Nets at Quicken Loans Arena, the team will be celebrating the Chinese New Year. 2017 is “the year of the Rooster.”

The following is press release from the Cavs…

The Cavs will host its second annual Chinese New Year Celebration presented by LingLong Tire on Friday, January 27th at the Cavs vs. Brooklyn Nets game at Quicken Loans Arena at 7:30 p.m.  The Chinese New Year is a traditional celebration of the first day of the Chinese lunar calendar (January 28th this year) and is observed as a time for family and friends to be together. Together at The Q, Cavs fans will enjoy the fun, pageantry and traditions of this special theme night that honors the “Year of the Rooster.”

The Cavs Chinese New Year Celebration is part of a league-wide initiative to pay tribute to its international fan base. The NBA is the most watched professional sport in China and one of the league’s largest global markets. Recreationally, basketball is played by over 300 million people across the country.

  • The Cavs specifically have one of the largest subscriber bases in the NBA on the Chinese microblogging platform Weibo with over 1.9 million followers. Through Weibo, Cavs fans in China can stay up-to-date with the latest team news and information in their native language, Mandarin.
  • During the 2016 NBA Finals, a record 65.9 million total viewers in China watched the Cavs vs Golden State Warriors series live on Tencent, a Chinese media platform.
  • Game 7 of the Finals had 15.3 million unique viewers, the most-viewed NBA game ever in China on digital platforms.

The Cavs Chinese New Year Celebration game can be streamed live on Tencent in China. Cavs fans in attendance at Quicken Loans Arena will notice courtside signage and LED displays with “Let’s Go Cavs” and “Happy Chinese New Year” wishes in Mandarin. On the court, Cavs players will wear Cavaliers branded Chinese New Year Celebration shooting shirts. Fans at The Q will also enjoy special game presentation elements and concourse activation that reflects the history and culture of a country that is the home to many passionate NBA fans.

  • The Red Panda Acrobat halftime act will entertain the crowd with her balancing act on a unicycle.
  • Master Kong, the largest soft drink beverage brand in China and Official Partner of the NBA, will have a display on The Q’s main concourse (sec. 109) where fans can stop by for giveaways and an opportunity to play the red envelope game, while supplies last.  Red envelopes are a traditional Chinese New Year gift symbolizing good luck. A limited amount of red envelopes will contain a prize.
  • A traditional Chinese dragon dance performed by the OCA Greater Cleveland Chapter and presented by Master Kong, will take place during a timeout.
  • The Launch Test Kitchen on the main concourse (sec. 126) will feature a festive menu from Aramark’s own Executive Chef Joe Bachman featuring Shrimp Toast, Pot Stickers, Peking Duck Flatbread and local favorite Sushi 86’s Wonton Soup.
  • The Cavs Social Zone (sec. 123) will be stocked with fun Chinese New Year giveaways for fans who check-in at the booth, while supplies last.
  • Mandarin Symbol “Cavs” Tattoos on the concourse at Express Yourself stations.
  • Wine & Gold United Members can stop by WGU Headquarters (sec. 123) for special Chinese New Year giveaways, snacks and opportunity to have their name written in Mandarin.
  • …and much, much more!


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