According to a report from the Bloomberg News, the Cleveland Cavaliers will be wearing the logo of Goodyear Tire & Rubber Company on their jerseys starting in the 2017-2018 season. The Goodyear company is located in nearby Akron, Ohio.
NBA owners recently agreed on a three-deal to start a pilot program experimenting with logo patches for company sponsors on the front of jerseys, in the upper left hand corner of the front of the jersey.
While no financial terms were given for the Cleveland pact, people familiar with four previously announced deals had pegged their value at about $5 million to $10 million a year.
The Cavs are the fifth NBA team to have a jersey patch contract, while the other four teams have already publicly announced their sponsors. The 76ers (Stubhub), Kings (Blue Diamond Almonds), Celtics (General Electric), and most recently the Brooklyn Nets (Infor) will all be wearing companies on the front of their jerseys next season.
Remember, Nike takes over as the official gear and jersey/apparel company for the NBA starting in 2017, so, in theory, the famed Nike swoosh will appear on the opposite side of team jersey ads.