Creativity Can

On the June 2, 2013, edition of Cleveland Connection we explore Creativity for Kids. Host Katherine Boyd talks with Cleveland entrepreneur Phyllis Brody.

Creativity for Kids was started here in Cleveland by two mothers, Phyllis Brody and Evelyn Greenwald. It was later acquired by Germany-based Faber-Castell. Faber-Castell’s USA division is now based out of Cleveland.

Listen to the podcast:  The Creativity for Kids interview starts about 12 minutes into the show.

Creativity for Kids has created the Creativity Can. It’s available in stores around the U.S. and Canada… and it’s FREE! The Creativity Can™ is a small container filled with simple, colorful materials like pipe cleaners, googly eyes and yarn. The goal is to encourages imagination and invention through brain-activating, hands-on activity.

The Creativity Can is part of a push aimed to raise awareness about a decline in creative test scores and the urgent need for children to expand creativity and creative thinking skills. Through the summer, representatives from Creativity for Kids and its parent company, Faber-Castell USA, will stop in selected cities around the U.S. to talk about the creativity crisis and how the Creativity Can can illustrate the wonder of creative problem solving.

The Creativity Can™ will be available at more than 225 toy retailers around the U.S. and Canada for FREE after downloading a coupon from

After children create with the Creativity Can, parents are encouraged to share photos of their child’s creations online. For each online submission, Creativity for Kids will donate to the LilySarahGrace,  a national charity that believes in learning through the arts and creativity.

Each month, a family who shared their Creativity Can creation on Facebook will win free Creativity for Kids products. Winners will be randomly selected.

To learn more about the project visit


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