On the November 10, 2013, edition of Cleveland Connection, we talk about a unique new project aimed at raising money to fight testicular cancer. Host Katherine Boyd talks with Melissa Malich, Communications Manager for Things Remembered, about its Man Balls.
Almost every hour of every day, one man in the United States will be diagnosed with testicular cancer – the most common cancer in young men ages 15 to 35. Realizing this disease is targeting the men in the lives of its customers, Things Remembered, a national retailer of personalized gifts, is aligning efforts with The Sean Kimerling Testicular Cancer Foundation to spread the word to its predominantly female customer base about the importance of reminding the men in their lives to perform regular self-checks for lumps and get checked by a physician when they are experiencing symptoms. While highly treatable if caught early, “half of all men diagnosed with testicular cancer do not seek medical attention until after the cancer has spread to other areas of the body.”
On October 1st, Things Remembered introduced a new line of engravable, male-centric bobble-head water/snow globes, affectionately known as “Man Balls.” Known as “Man Globes” in stores, $2 of every Man Ball sale will go directly to the brand’s nonprofit partner, The Sean Kimerling Testicular Cancer Foundation, a nationwide organization, dedicated to raising awareness and the importance of early detection.
At age 37, Sean Kimerling, a beloved, Emmy Award winning sportscaster and pre-game announcer for the New York Mets, died of testicular cancer. Prior to his diagnosis, Sean experienced pain, which he attributed to a potential workout or sports injury and postponed going to his doctor. When he eventually saw a physician, the time span between diagnosis and his tragic passing was about 30 days. Shortly after his passing, his family and friends fulfilled Sean’s mission of raising awareness about the disease and formed the nationwide The Sean Kimerling Testicular Cancer Foundation in his honor.
Through the partnership, Things Remembered and the Foundation will focus on raising money and communicating the importance of early detection to the brand’s traditionally female customer base, the general public and the media. With women making approximately 80 percent of health care decisions for families , the retailer’s customers have tremendous power to foster awareness among the men in their lives about this disease.
In November through December, Things Remembered and the Foundation will host a celebrity charity auction of autographed Man Balls through eBay’s Giving Works program, with 100 percent of proceeds going to The Foundation.
There are six versions – including Beer Man, The Boss, The Ladies’ Man and The Workaholic –each celebrating and cajoling men for their occasionally irksome, yet always loveable idiosyncrasies.
“With early detection, testicular cancer has a cure rate of more than 90 percent. Unfortunately, at an age when most men feel invincible, many are unaware of the facts or uncomfortable with self-checks and talking with their doctors,” explains Amy Myers, Vice President of Creative Services at Things Remembered. “The majority of our customers are women with tremendous influence over their family’s health care decisions. By introducing Man Balls, we hope our manliest globes ever, serve as an educational tool to remind men to self-check themselves for lumps — a vital routine for early detection.”
In taking this daring step to introduce a product line so contradictory to the refinement and sophistication of the brand, Things Remembered hopes the eye-catching program will attract the attention of its customers and young men most at risk for this disease, by speaking to them honestly and openly about testicular cancer.
To learn more about testicular cancer and the Sean Kimerling Testicular Cancer Foundation visit its website.